Advertising in the hospitality industry has changed dramatically in recent years.
With the ever-growing power of the internet, the rise of websites such as Booking an Airbnb and increasingly complicated website and SEO optimization, mobile devices, user experience and all the other elements of advertising in the 21st century, today more than ever it takes a comprehensive effort on multiple fronts to reach, attract, and retain customers.
- The successful advertiser of today needs to be smart, efficient, and meticulous in maximizing every available channel and platform.
- Hotel advertising in the Millennial era is a lot of hard work, without too many shortcuts and with countless aspects to juggle simultaneously.
- In order to give yourself a chance to be noticed in an over-saturated advertising market, you must mount a comprehensive campaign on numerous fronts in both the virtual and the digital world.
A quick checklist for the hotel business in modern times.
Your website needs to be clear and efficient. In the age when travelers can book accommodations on their mobile devices in a manner of minutes, if not seconds, it is absolutely necessary that visitors can easily find all the necessary information and make a booking with absolute ease and convenience.
Stay on top of your SEO and make sure that your website isn’t slow and dysfunctional. Use Google ad-options in search engines, on social networks, and relevant travel and booking websites.
Try giving more [for the money] offering discounts and special offers. Reward your existing customers by creating a loyalty program providing discounts and other incentives for returning visitors.
Not all hotels are the same: some cater to the wealthy, others to budget travelers, some to the young, others to couples, and so on. Search engines and social networks usually have enough analytical data to help you narrow down your target for maximum effect.
Your existing clients are one of the most powerful marketing vehicles at your disposal. Don’t underestimate the power of customer reviews! By going above and beyond to provide a pleasant and comfortable experience for your visitors you are investing in future visitors as well.
Satisfied customers are more likely to come back, but they are also likely to spread the word about it.
There are countless other little and big things you will have to do to help your hospitality business stand out, but taking care of these fundamentals will be a healthy base for future success.